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Telekom Contract Finder Chatbot Drives Sales

Telekom’s Tommy bot, built with Spectrm, drives sales by finding the perfect contract bundle for millennials based on preferences.

9x lower acquisition costs vs website

Messaging channel: Facebook Messenger

Language: German

93%

Lift in contract conversions

It took us 6 weeks from idea to launch. It’s one of the fastest projects I ever did at Telekom and the results were exceptional.

lars jensen telekom
Lars Jensen
VP of Sales at Telekom

COMPANY

Telekom is a global telecommunications company founded in Germany and the largest provider in Europe by revenue.

INDUSTRY

Telecommunications

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Dynamic product feeds

Personalize product recommendations in real-time.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

Entrypoint manager

Split-test creative and targeting with different bot entrypoints.

The Challenge: Bring the In-Store Experience to Online Shoppers to Improve Customer Experience

For today’s consumers, customer experience is more important than over. Shoppers want convenient and effortless purchasing experience – especially online. Telekom needed to make finding a phone contract both convenient and effortless in order to stay ahead of their competition. They also wanted a way to create the “in-store experience” for online shoppers.

 

The Solution: A Contract Finding Chatbot on Facebook Messenger

The solution was a conversational contract finding chatbot on Facebook Messenger that recommends millennials with contracts suited to their personal needs.

The brand can now personalize customer engagement at scale and recommend relevant products to drive conversions. Telekom’s Tommybot achieved a 9x contract conversion lift with Spectrm’s conversational marketing platform. 

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