Click play to watch the chatbot in action.
Telekom Contract Finder Chatbot Drives Sales
Telekom’s Tommy bot, built with Spectrm, drives sales by finding the perfect contract bundle for millennials based on preferences.
9x lower acquisition costs vs website
Messaging channel: Facebook Messenger
Lift in contract conversions
It took us 6 weeks from idea to launch. It’s one of the fastest projects I ever did at Telekom and the results were exceptional.
Telekom is a global telecommunications company founded in Germany and the largest provider in Europe by revenue.
The Challenge: Bring the In-Store Experience to Online Shoppers to Improve Customer Experience
For today’s consumers, customer experience is more important than over. Shoppers want convenient and effortless purchasing experience – especially online. Telekom needed to make finding a phone contract both convenient and effortless in order to stay ahead of their competition. They also wanted a way to create the “in-store experience” for online shoppers.
The Solution: A Contract Finding Chatbot on Facebook Messenger
The solution was a conversational contract finding chatbot on Facebook Messenger that recommends millennials with contracts suited to their personal needs.
The brand can now personalize customer engagement at scale and recommend relevant products to drive conversions. Telekom’s Tommybot achieved a 9x contract conversion lift with Spectrm’s conversational marketing platform.