For a similar cost to regular display, Telekom’s initial campaign generated ~6,500 engaged conversations and delivered the target number of conversions. Telekom had an average engaged conversation time per user was 1m 40s and a 15% CTR to checkout.
The CPA for new mobile contracts proved very competitive, achieving a 4x return on ad spend. Given these results, Telekom plans to continue the campaign as it optimizes further using the conversation insights available in Spectrm.
Telekom now converts long term phone contract customers on both AdLingo and Facebook Messenger. Conversational marketing is quickly becoming an important part of their digital marketing portfolio that contributes to customer acquisition in a high lifetime value demographic.