For a similar cost to regular display, Renault got uniquely high engagement from in-market buyers at scale. These engaged prospects took multiple actions: in total over 5000 micro-conversions.
AdLingo ads proved cost effective with a 36% lower cost per micro-conversion than comparable campaigns promoting electric vehicles.
Declared data on how the audience interacted with information about ZOE, gathered in Spectrm, enabled Renault to get key insights into how people respond to the electric vehicle’s key value props and marketing messages. This informed subsequent iterations of the campaign and overall strategy.