For a similar cost to regular display the first campaign resulted in ~2,500 conversations of 1m37s on average per person and influenced over $100,000 in revenue. Seeing conversion results, Purple has continued to spend on AdLingo Ads with Spectrm.
Purple was able to easily tweak and optimize the conversation flow as they scaled their campaigns. Updating copy, adding new assets and split-testing different entrypoints into their conversational experience.
Along with better targeting in Google DV360, these optimizations led to longer engaged conversation time of 1m50s on average per person. It nearly doubled their CTR to relevant product pages on site. Most important, it has resulted in an average of 4x return on ad spend (ROAS) as the campaigns continue to scale up.
Over 1 million one to one brand engagements have been generated so far and customers have sent more than 100k unique messages. This data is a key input for Purple to further optimize the conversational guided shopping chatbot.