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Groupon Engages Customers with Relevant Offers in Conversational Display Ads

Groupon guides customers and recommends offers dynamically based on their location and self-selected preferences using AdLingo Ads and Spectrm.

Marketing channel: Google AdLingo Ads

Language: English (UK & US)

AdLingo has proven to be an excellent way to scale personalized conversations with our users at a lower cost than Facebook Messenger ads.

Mattia Veltri | Senior Marketing Manager @ Groupon
1m 27s

average engaged conversation time per user

14%

CTR from conversation to landing page

+20%

ad recall lift

COMPANY

Groupon is a global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services.

INDUSTRY

eCommerce

SOLUTIONS USED

AdLingo Ads

Chat with customers in conversational display units.

Dynamic content feeds

Personalize recommendations in real-time using declared data.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Help People Easily Find the Best Groupon Offer for Their Loved Ones

Groupon was looking for ways to help users find the best experience to gift to their loved ones, which can be challenging given Groupon’s wide-range of offerings.

The Solution: Personalize Recommendations In Real-Time with a Chatbot

In partnership with Spectrm, Groupon created an AdLingo conversational commerce campaign inviting users in London and Los Angeles to discover local experiences using their “gift finder.” 

Users were guided through Groupon’s relevant offerings in real time within the ad unit, based on their location and self-selected preferences.

The Results: Groupon Gets More Engagement From Their Target Audience

AdLingo ads moved potential buyers from discovery to action in one single ad. For a comparable cost to regular display, Groupon drove deeper engagement with users at scale.

These quality conversations led to strong results: over 200,00 total brand interactions and a significant lift in ad recall in both London (+20% lift) and Los Angeles (+24% lift). The campaign also delivered a lower cost per conversation than other conversational marketing channels.

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