Click play to watch the chatbot in action.
The German Army drives recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali using Spectrm.
Messaging channel: Facebook Messenger
Language: German
The Bundeswehr is the unified armed forces of Germany and their civil administration and procurement authorities.
Government
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In today’s society, it is more important than ever to connect with your audience online. The Bundeswehr was looking for a unique way to build their audience on social media platforms in order to improve enrollment rates for the German Army.
The solution was a Facebook chatbot that drives army recruitment by giving candidates a behind-the-scenes experience of life on the ground for UN peacekeepers in Mali.
The Bundeswehr drove traffic and increased applications by optimizing their Facebook chatbot using Spectrm’s conversational marketing platform.
