The solution was an eCommerce chatbot on Facebook Messenger that personalizes shoe recommendations for shoppers. After clicking a click to Messenger ad on Facebook and Instagram, shoppers are asked a few simple questions about their shoe preferences.
Using Spectrm’s eCommerce product feed integration and dynamic product recommendations in chat, Deichmann is able to easily recommend the most relevant products that convert. At scale to customers all over Europe.
Deichmann also used Spectrm to segment customers based on their preferences and automatically retargeted any drop-offs with personalised re-engagement messages. This drove higher eCommerce conversion rates by retargeting them directly in Facebook Messenger.
Deichmann also integrated a store feed in order to help customers find the store near them that had the products they wanted in stock.
Deichmann is now able to offer a highly personalized shopping experience at scale on Facebook and Instagram.