In a world of endless scrolling and banner blindness, conversational display ads are emerging as an innovative solution for not only grabbing user attention but also effectively communicating offers and vouchers. These ads provide a unique way to engage potential customers and encourage conversions through personalized interactions. Vouchers, when used strategically, can become a powerful incentive to drive purchases, but they come with their own set of challenges.
In this article, we’ll explore how conversational display ads can be leveraged for voucher distribution, why careful targeting is essential, and how you can set up individual voucher codes through platforms like Spectrm to maximize the benefits while protecting your profit margins.
Beating Banner Blindness and Delivering Offers
Traditional banner ads are notorious for being ignored—banner blindness is a real phenomenon. But conversational display ads break through this barrier by actively engaging users in a dialogue. This makes them ideal not just for product discovery but also for communicating offers and distributing vouchers in a more compelling way. Instead of displaying static, easily overlooked promotions, conversational ads engage users directly, helping them discover tailored offers that are relevant to their needs.
Vouchers: A Winning Incentive for Conversions
One of the most effective ways to incentivize users to convert is through offering vouchers. Vouchers provide that extra nudge, making it easier for hesitant customers to take the leap and complete their purchase. Whether it’s 10% off, free shipping, or a special discount on select products, vouchers can quickly turn interest into action.
However, while vouchers are a proven strategy for driving conversions, they must be used carefully. Blanket discounts, such as “20% off everything,” can quickly erode profit margins and may attract customers who are only looking for a deal rather than genuine long-term brand engagement. This is why it’s essential to be strategic with how vouchers are distributed.
The Problem with General Voucher Codes
One of the challenges with using vouchers in traditional display ads is that general voucher codes are often distributed too widely. These codes can be difficult to track, and once they’re out in the open, there’s little control over how many people use them or who redeems them. Additionally, they can easily end up on deal-sharing websites, leading to an influx of low-margin sales that can be difficult to limit in volume.
This is where conversational display ads come to the rescue by offering a more targeted and controlled approach to voucher distribution.
How Conversational Display Ads Can Distribute Unique Vouchers
Conversational display ads provide an ideal solution for distributing vouchers in a targeted and controlled manner. Here’s how it works from the user perspective:
- Engaging with the Ad: The user sees a conversational display ad while browsing and decides to engage. The ad seamlessly transitions into a chat interface where the user is greeted by a chatbot offering relevant information and guiding them through the interaction.
- Offer Communication: As the conversation progresses, the chatbot may present an offer based on the user’s behavior. For example, after learning more about the product, the chatbot could ask, “Would you like to get 20% off your purchase?”
- User Response: If the user clicks “Yes” through a quick reply button, the chatbot generates and sends the user a unique voucher code. This code is specifically tied to that interaction, allowing the advertiser to track its use and control distribution volumes effectively.
This targeted approach ensures that vouchers are only distributed to users who are genuinely engaged with the ad and are more likely to convert. It also allows for better tracking, preventing the widespread leakage of voucher codes and ensuring that discounts are used in a way that aligns with the brand’s objectives.
How Advertisers Can Set This Up with Spectrm
Setting up this kind of targeted voucher distribution through conversational display ads is simpler than you might think, thanks to platforms like Spectrm. With Spectrm, advertisers can create and manage unique voucher codes with ease. Here’s a step-by-step guide on how to do it:
- Upload Voucher Codes: Start by uploading your list of unique voucher codes and the corresponding discounts directly into the Spectrm platform.
- Configure Your Campaign: Using Spectrm’s drag-and-drop interface, you can easily configure the chatbot to distribute vouchers at the right moment in the conversation. This could be based on user behavior, such as engaging with certain products or responding to specific prompts.
- Personalized Delivery: Set the chatbot to offer a voucher when appropriate, such as after a user expresses interest in making a purchase. The voucher is then generated and sent to the user as a unique, trackable code.
- Launch the Display Ad: Once your vouchers and campaign are configured, simply launch your conversational display ad. The platform will automatically handle the rest, delivering personalized offers to users in real-time.
This setup ensures that your vouchers are targeted, trackable, and controlled, allowing you to leverage discounts without harming your bottom line.
Conclusion
Conversational display ads represent a new frontier in digital advertising, not only combating banner blindness but also offering innovative ways to communicate offers and distribute vouchers. By using these ads to deliver unique, targeted vouchers, brands can incentivize conversions without falling into the trap of general discounts that erode profit margins. Platforms like Spectrm make it easy for advertisers to set up this kind of personalized interaction, ensuring that every voucher distributed is relevant, trackable, and beneficial for both the brand and the consumer.
If you’re looking for a smarter way to engage users and drive conversions with offers, conversational display ads paired with a well-thought-out voucher strategy could be the winning solution.
