Skip to content
Play Video

Click play to watch the chatbot in action.

Vogue Logo

VOGUE Drives Traffic & Subscribers with a Facebook Chatbot

VOGUE Germany increases subscribers and drives traffic by giving readers a personalized horoscope reading on Facebook Messenger using Spectrm.

Messaging channel: Facebook Messenger

Language: German

Learn more

Drives traffic

Grows audience

Gains subscribers

COMPANY

VOGUE is a monthly fashion and lifestyle magazine brand covering topics like fashion, beauty, culture, living, and runway.

INDUSTRY

Fashion & Apparel

SOLUTIONS USED

Social messaging

Automate 1:1 conversations at scale on Facebook Messenger.

Retargeting messages

Send personalized retargeting messages that drive action.

Conversation analytics

Optimize your customer journey with step-by-step funnel data.

The Challenge: Connect Personally with Fashion Audiences on Social Media.

Today’s consumers want to connect on a personal level with brands. VOGUE Germany sought out to do just that in order to grow their audience, drive more traffic and increase subscribers to their iconic fashion and lifestyle magazine.

The Solution: a Personalized Horoscope Bot on Facebook Messenger Built with Spectrm

The solution was a horoscope chatbot on Facebook Messenger that provided users with their own personal horoscope reading. With this Facebook chatbot, VOGUE Germany was able to engage customers at scale and build personal connections with their audience using Spectrm.

VOGUE drove traffic and gained subscribers by optimizing their Facebook chatbot with Spectrm’s conversational marketing platform.

Explore your use case with a conversational expert

Talk to sales

Watch more conversational marketing in action.

Proximus drives app retention and revenue per user with recurring notifications on Instagram.
Proximus drives app installs with a paid campaign on Instagram, then boosts retention with recurring notifications sent before each Belgium game during the 2022 World Cup.
37% total app install rate
Learn more
Rewe Grows In-Store Sales With Digital Flyers Via Private DMs on Instagram
Rewe delivers targeted promotions to grocery shoppers on their preferred messaging app to grow repeat sales and increase LTV.
INCREASED IN STORE SALES
Learn more
Zalando Boosts Sales With Special Offers During Live Shopping on Messenger
Zalando increases engagement by sending offers in private Messenger DMs during live shopping events.
3.2x incremental ROAS
Learn more
GSN Games Acquires App Users With Daily Offers on Messenger
GSN Games grows revenue 10x compared to BAU by converting less active app users into Messenger.
10x more high payers
Learn more
Omio Increases Ticket Sales With Automated FAQs on Instagram
Omio increases ticket sales and engagement by automating their FAQs on Instagram.
94% CTR to landing page
Learn more
Uber Eats Acquires App Users With Private Offers on Messenger
Uber Eats increases app acquisition efficiency with personal offers sent privately on Messenger. 
6x more first orders
Learn more
Deichmann Converts Customers With A Shoe Finder Bot on Messenger
Deichmann recommends shoes on Messenger based on preferences and budget.
30% more purchases
Learn more
Beliani Acquires New Customers With Personalized Recommendations on Messenger
Beliani inspires new customers with recommendations for their personal style on Messenger.
-59% cost per conversion
Learn more
Volkswagen Generates More Leads at Lower Costs on Messenger
Volkswagen books test drives for their new electric vehicles by guiding customers to find their ideal car.
3x higher CTR
Learn more