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  • Why Spectrm
    ABOUT
    Our mission is to give you superpowers to build a bot your customers love.
    CUSTOMER SUCCESS
    Dedicated account managers are here to support you every step of the way.
    WHY GO CONVERSATIONAL
    Build more valuable relationships by talking with every customer at scale.
    WHY CHOOSE SPECTRM
    Get answers to the top 10 questions we hear most from potential customers.
  • Solutions
    GROWTH SOLUTIONS
    Smarter marketing that talks with customers.
    ECOMMERCE
    Guide every shopper in real-time.
    ACQUISITION
    Prospect, qualify and acquire leads.
    ENGAGEMENT
    Convert DMs on social at scale.
    ON SOCIAL
    Connect with FB Messenger.
    ON DISPLAY
    Chat in display ads with AdLingo.
  • Platform
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  • Insights
    BLOG
    Stay up to date with conversational marketing best practices and news.
    CASES
    See how brands drive results across their customer journey with Spectrm.
    RESEARCH & GUIDES
    Elevate your marketing with our how to guides and whitepapers.
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The Marketer’s Guide to Facebook and Instagram Messenger Bots

Man using chatbot on Messenger

Use cases, entry points, benefits and performance metrics for Messenger marketing chatbots on Facebook and Instagram.

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Conversational AI Facebook Messenger Instagram

Everything Marketers Need to Know About Using Conversational Display Ads

Conversation with customers

Learn the use cases, benefits, entry points, and KPIs of conversational display ads for driving marketing performance.

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Conversational AI Google AdLingo Ads Performance Marketing

How Marketing Chatbots Can Combat Post-Holiday Budget and Ad Creative Challenges

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Ad and creative budgets fatigued after the holidays? Marketing chatbots are the solution.

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Brand Marketing Conversational AI Guided Shopping

What to Look for When Choosing a Chatbot Provider for Your Enterprise Business

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Choosing the right chatbot provider is critical to conversational marketing success. For enterprise business, Spectrm offers a top-tier solution.

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Customer Acquisition Facebook Messenger Lead Generation Personalized Marketing Social Media Marketing

Conversational Commerce: How E-Commerce Chatbots are Revolutionizing Online Shopping

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Why are top e-commerce brands turning to conversational commerce? Results from personalization at scale no other digital marketing can offer.

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Conversational AI e-commerce Guided Shopping Social Media Marketing

The 9 Most Important Conversational Marketing Chatbot KPIs For Success

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Measure these chatbot marketing KPIs to improve your chatbot performance, campaign conversions, and ROI.

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Conversion Funnel Conversion Rate Optimization Performance Marketing

Why You Should Be Leveraging Messenger Chatbots for your Facebook Messenger Ads in 2021

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If you’re marketing on Facebook Messenger, you should know the advantages of using a conversational marketing platform to build a Messenger bot.

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Facebook Messenger Social Media Marketing

What Is Google Business Messages and How Can It Benefit Your Marketing

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Google Business Messages is a new mobile channel to reach customers and drive business results at scale.

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Brand Marketing Google Performance Marketing Personalized Marketing

2020 Instagram Usage Statistics & Trends

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Get key Instagram statistics to fully unlock Instagram’s full potential as a marketing avenue and learn about exciting new advertising features!

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Facebook Messenger Social Media Marketing

Facebook’s Unification Between Messenger and Instagram Explained

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Everything you need to know about Facebook’s latest update unifying Messenger and Instagram.

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Facebook Messenger Instagram Social Media Marketing
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Spectrm is the conversational marketing platform for enterprises and disruptors. Automate conversations that engage and convert your customers at scale with our all-in-one chatbot platform.

Why Spectrm

  • About Us
  • Why Conversational
  • Customer Success
  • Top 10 Questions
  • Pricing

Solutions

  • Chatbot Platform
  • Conversational AI
  • E-Commerce Bots
  • Lead Generation Bots
  • DM Automation

Channels

  • Facebook Messenger
  • Instagram Messaging
  • Google AdLingo
  • Google Business Messages

Resources

  • Blog
  • Cases
  • Guides
  • Whitepapers
  • Webinars

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