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  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
Spectrm
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
Get a demo
Spectrm
Get a demo
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
Spectrm
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
  • Solutions

      Use Cases

      Conversational Commerce

      Guide every shopper with personal recommendations in real-time.

      Conversational lead Generation

      Educate, qualify and acquire leads with one to one buyer journeys.

      Direct Message Automation

      Engage and convert your audience in high intent moments.

      Platform

      Chatbot Platform

      Design and optimize marketing chatbots with a code-free platform.

      Conversational AI

      Train your conversational AI to understand your unique customers.

      Omnichannel Messaging

      Build once and easily deploy everywhere your customers are.

      Messaging Channels

      Facebook Messenger

      Level up your Facebook ads and page with Messenger marketing.

      Instagram Messaging

      Turn discovery on Instagram into sales by automating your DMs.

      Google's Business Messages

      Connect bots to your Google Ads, Search, Maps, and more.

      WhatsApp Business

      Engage customers on the most popular messaging app globally.

      Conversational Display Ads

      Accelerate your funnel with chat display ads for Google DV360.

  • Customers
      Case Studies

      See how brands drive results across their customer journey with Spectrm.

      Reviews

      Read independent reviews and testimonials from our customers.

      Customer Success

      Leverage our experience for your conversational success.

      Anytime Offers Personalized Insurance Quotes at Scale in Chat Display Ads →
  • Pricing
  • Resources
      Blog

      Stay up to date with conversational marketing best practices and news.

      Academy

      Learn how to scale conversational marketing in 10 free video lessons.

      Research & Guides

      Conversational marketing insights to help you connect better with your customers.

      Case studies

      See how brands drive results across their customer journey with Spectrm.

      Calculate your messaging ROI now →
  • Why Spectrm
      About

      We're transforming how brands build relationships with their customers at scale.

      Why Go Conversational

      Build more valuable relationships by talking with every customer one to one.

      Top 10 questions

      Get answers to the top 10 questions we hear most from potential customers.

      Careers

      Join our remote-friendly international team to help build the future of marketing.

      7 Stats That Show The Future of Marketing Is Mobile & Customer-First →
Get a demo

The Marketer’s Guide to Facebook and Instagram Messenger Bots

Man using chatbot on Messenger

Use cases, entry points, benefits and performance metrics for Messenger marketing chatbots on Facebook and Instagram.

Continue reading
Conversational AI Facebook Messenger Instagram
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Automate one to one conversations with Spectrm's conversational marketing platform. Engage and convert customers with marketing bots on search, social and display.

Why Spectrm

  • About Us
  • Why Conversational
  • Customer Success
  • Top 10 Questions
  • Pricing

Solutions

  • Chatbot Platform
  • Conversational AI
  • E-Commerce Bots
  • Lead Generation Bots
  • DM Automation

Channels

  • Facebook Messenger
  • Instagram Messaging
  • WhatsApp Business
  • Google AdLingo
  • Google Business Messages

Resources

  • Blog
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  • Guides
  • Whitepapers
  • Webinars

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State of Social Conversational Commerce Report 2022

Get the data on what customers want from messaging brands on social 👉

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