[Guide] How to Grow and Engage Your Audience with Entry Points for Google’s Business Messages

grow your audience with entry points

[Guide] How to Grow and Engage Your Audience with Entry Points for Google’s Business Messages

93% of all online experiences begin with a search engine. Each search is an opportunity for you to acquire new customers. 

But standing out from billions of Google searches is a major challenge. That’s why you need to engage prospects right at the beginning of their discovery. 

Start building relationships where your find high intent prospects are: in the search engine. 

This guide helps you understand the various entry points you can use to direct users into a Google’s Business Messages chat conversation with you. 

Scroll down for the full ungated guide!

The key takeaways:

  • Recent online shopping trends
  • Google’s Business Messages as your next messaging channel 
  • Paid entry points to start talking to prospects via GBM
  • Organic entry points to leverage
  • Owned entry points to direct prospects into a GBM conversation

Download the guide

Online Shopping Starts With a Search Engine

You need to connect with customers where they already are. 93% of all online experiences begin with a search engine. Google’s Business Messages combines organic search, websites, and Google Maps for a seamless cross-channel experience on mobile devices. 

Google’s Business Messages enables customers to contact you on their own terms. When they need or want to. Whether it’s Google Maps or Search, your brand is at their fingertips to get product suggestions, content, and information.

Google’s Business Messages enables your business to automate a real-time messaging experience your customers love.

✅  Reach 4B consumers on Search & Maps via Android & IOS

✅  Personalize recommendations at scale to grow sales

✅  Automate pre-purchase questions to drive conversions

✅  Leverage 30 days free re-engagement to boost LTV

✅  Automate FAQs to reduce manual input and costs

✅  Capture first party insights for marketing & product

Entry Points to Bring Prospects Into Google's Business Messages

Entry points are surfaces where a prospect discovers your marketing chatbot and enters into a conversation with your brand. It’s how you can bring customers into a Google’s Business Messages chat experience. 

It’s crucial to use as many entry points as possible to get the most value from your Google’s Business Messages channel. 

Entry points allow your business to acquire more leads and nurture them at every stage of the funnel. The more high intent audience members your business has, the more valuable your audience is.

Google Business Messages conversation flow
Download the Guide to get access to a Google's Business Messages entry point infographic.

Paid Entry Points

Standalone Ad and Ad Extension

Direct customers into Google’s Business Messages with a standalone paid advertisement on Google.  Standalone ads are especially powerful as both the headline AND Chat button direct users to a private chat experience in Google’s Business Messages.

You can also apply an ad extension to an existing text ad. Insert a ‘send message’ button or chat icon to your ads and enable prospects to easily connect with your business once they discovered you. Turn every discovery on search into a meaningful conversation within Google’s most popular products. 

how to grow your audience with entry points standalone and ad extension

Organic Entry Points

Organic entry points are surfaces where prospects can start conversations with Business Messages chatbots.  

You can launch non-local and location-based entry point groups, each of which enables multiple entry points.

Non-local entry points encompass all entry points that don’t rely on locations. Location-based entry points include entry points that rely on locations.

Location-based: Google Search Placesheet

The placesheet is the small bar at the bottom of Google Search when someone searches for a specific brand or location. 

Using the placesheet, customers can instantly jump into a conversation after searching for your business and seeing a CTA to send a message. Having this available increases the ROI of search marketing as people have one more way of finding and connecting with you.

how to grow your audience with entry points placesheet

Location-based: Google Maps

When users search for location-specific queries or your brand, they will be able to start a dialogue with your brand. 

When your business secures featured snippets in organic search, users can select the “Chat” option. Sitelinks will also display an option to speak with a brand on Google’s Business Messages. 

how to grow your audience with entry points google maps

Non-local: Google Search Featured Snippets

The featured snippets entry point enables conversations when prospects search for your business’ contact details. 

When users find your contact details through Search, a chat button will appear under your profile, and once prospects click the button, they will be automatically directed into a private chat with your brand. 

Download the guide at the top of the page and unlock images for each entry point. 

Non-local: Google Search Sitelinks

The sitelinks entry point enables conversations with your agent when sitelinks appear in Search.

Sitelinks are links from the same domain that are clustered together under a web result. They save prospects time and allow them to quickly find the information they’re looking for.

google search sitelinks image
Want to know more about how to convert searches into customers? Watch this in-depth webinar and learn everything you need to know about Google's Business Messages as a messaging channel.

Owned Entry Points

Web widgets

Web widgets on your websites give customers a conversation entry point into your bot on Google’s Business Messages.

Help customers easily discover and connect with your business directly through your website. You can increase the number of meaningful conversations you have with customers within Google’s most popular products. 

how to grow your audience with entry points web widgets

URL

The URL entry point enables conversations from URLs in messages, links, or websites. 

Adding a link to an email or a website button gives customers an easy conversation entry point into your bot on Google’s Business Messages. 

google business messages owned entry point url

Launch Strategy

Follow these best practices to grow your GBM audience faster with entry points.

✅ Map the entry points on this impact/effort matrix. Things to keep in mind are the creative needed and teams involved.

Go after quick wins and low hanging fruit first.

✅ Involve relevant teams at your company as early as possible to avoid delays.

✅ Personalize conversation flows based on the entry points to engage customers more and maximize performance.

✅ Monitor which entry points have biggest impact on audience growth and double down on high performers.

Want to convert searches into actual customers via Google’s Business Messages?

Talk to a conversational marketing expert at Spectrm for free to review your use case. 

[Guide] How to Grow and Engage Your Instagram Messaging Audience with Entry Points

how to grow your audience on instagram

83% of Instagram users discover new products in the app, and 80% make purchase decisions right on Instagram.

Forward-thinking businesses have already woken up to the sales potential of Instagram. Join them and turn your Instagram DM inbox into actual sales. 

How? by using various online and offline entry points, you can direct and nurture a high intent audience in your Instagram inbox. 

Download this guide and discover each entry point you can use to grow your Instagram Messaging audience. 

Scroll down for the full ungated guide!

The key takeaways:

  • Why customers engage with brands on Instagram
  • How entry points enable you to grow an audience 
  • Easily scalable paid entry points
  • Organic entry points to engage prospects 
  • How you can direct prospect into Instagram from offline entry points

Download the guide

Customers Engage with Brands on Instagram

Retailers and e-commerce businesses know that Instagram is where their customers are. 83% of Instagram users discover new products in the app, and 80% make purchase decisions right on Instagram.

Consumers on Instagram now increasingly use Instagram DMs to connect with brands. They want to engage with brands in a privacy-safe way via messaging. To learn more about brands, their offers, and to conveniently get answers to questions. All on the platform where they spend most of their time.

Key findings from the Instagram DM Automation Playbook 

Instagram DMs allow you to connect with customers in a real-time messaging experience. 

✅ Reach 1B consumers via Instagram app

Personalize recommendations at scale to grow sales

✅ Automate pre-purchase questions to drive conversions

✅ Automate FAQs to boost customer satisfaction

✅ Increase efficiency structuring your inbox

Capture first party insights for marketing & product

Entry Points Send Customers to Instagram

Entry points are various online and offline entrances for customers to start a conversation with your business in a private Instagram Messaging chat experience. 

It’s crucial to use as many entry points as possible to get the most value from Instagram. 

Entry points allow your brand to direct more prospects into a private Instagram Messaging conversation and nurture them at every stage of the funnel. The more high intent audience members your business has, the more valuable your audience is.

Download the guide at the top of the page and get access to an Instagram entry points infographic.

Paid Entry Points

Click to Instagram Direct Ads

Click to Instagram Direct Messaging ads direct prospects into a one-to-one conversation with a business on Instagram. When a person clicks on the DM icon,  a conversation with your business will immediately open in Instagram Direct Messaging. 

The main benefit is that these ads can be easily scaled and get you a massive reach on different platforms, enabling you to drive traffic into your Instagram channel. 

instagram messaging audience paid entry points

Organic Entry Points

Instagram Profile

Use the ‘message’ button on your Instagram business account profile to offer an organic entry point for your customers to start a conversation with your brand right on Instagram. 

It’s a straightforward and directly visible entry point that is placed at the top of your profile. 

Instagram Stories

You can insert a link sticker into your Instagram Stories and invite prospects to start a conversation with your brand in Instagram Direct Messaging. You can then send them offers based on their preferences and answer any questions instantly in their moment of high intent.

All without ever needing to leave Instagram. This reduces drop-offs and builds a direct audience you can re-engage on Instagram.

Instagram Posts

You can provide an easy way for customers to messaging your business on Instagram with the DM discoverable button in Instagram posts. Once prospects click on the button, they are directed to a one-to-one conversation with your brand on Instagram Direct Messaging. 

Download the Guide at the top of the page and get access to images for each entry point. 

Offline Entry Points

QR Code on Packaging

Offline entry points allow your brand to invite customers from offline channels to directly chat with you on Instagram. A QR code printed on product packaging, receipts, or other offline advertising makes it easier for people to connect with your business even when they are offline. Customers can simply scan your code to start a conversation with your business on Instagram. 

The main benefit is that customers can easily scan the QR code to connect without having to enter a long product number into their device. 

instagram business audience offline entry points

Outdoor Advertising

You can display QR codes on out-of-home advertising, such as billboards and subway signs. The main benefit is that you can get a massive reach and exposure. This is the perfect opportunity to turn a traditionally non-active entry point (such as billboards) into an active entry point. 

Connect your offline and online marketing efforts and build a direct connection with your audience even when running out-of-home (OOH) campaigns.

whatsapp business audience offline entry points outdoor advertising
Want to know your messaging ROI on Instagram? Calculate how much revenue you can make from your messaging audience on Instagram!

Launch Strategy

Follow these best practices to grow your Instagram Messaging audience faster with entry points.

✅ Map the entry points on this impact/effort matrix. Things to keep in mind are the creative needed and teams involved.

Go after quick wins and low hanging fruit first.

✅ Involve relevant teams at your company as early as possible to avoid delays.

✅ Personalize conversation flows based on the entry points to engage customers more and maximize performance.

✅ Monitor which entry points have biggest impact on audience growth and double down on high performers.

Want to get the most out of your Instagram DM inbox?

Talk to a conversational marketing expert at Spectrm for free to review your use case. 

 

[Guide] How to Grow and Engage Your WhatsApp Business Audience with Entry Points

grow your audience on whatsapp

With more than 2 billion active users in 180 countries, WhatsApp is currently the number one messaging app in the world. This puts WhatsApp at the heart of commerce as the most popular messaging app where your customers are. 

Using various online and offline entry points, you can direct and nurture a high intent audience in WhatsApp chat conversations. 

Download this guide and discover each entry point that enables you to direct prospects into your WhatsApp channel. 

Scroll down for the full ungated guide!

The key takeaways:

  • Why customers love messaging on WhatsApp 
  • Organic entry points to acquire more prospects 
  • Owned entry points to grow your WhatsApp audience
  • Offline entry points sending customers into a WhatsApp conversation 

Download the guide

Customers Love Engaging With Brands on WhatsApp

WhatsApp is currently the number one messaging app in the world in terms of monthly active users. More than 2 billion people in 180 countries are active WhatsApp monthly users that send 100 million messages a day. 175 million people message WhatsApp Business account every day.

Customers love communicating with brands on WhatsApp because it’s just like talking to their  friends and family. This puts WhatsApp at the heart of commerce as the most popular messaging app. 

64% of users agreed that WhatsApp fosters a personal connection to businesses and 65% feel more confident messaging businesses vs. sending an email.

WhatsApp Business enables brands to start real-time messaging experiences customers love.

✅  Reach 2B consumers via WhatsApp app

✅  Personalize recommendations at scale to grow sales

✅  Automate pre-purchase questions to drive conversions

✅  Provide ongoing value to customers to push LTV

✅  Automate FAQs to reduce manual input and costs

✅  Capture first party insights for marketing & product

Download this fact sheet to get an overview of marketing use cases for WhatsApp Business. Learn why you should get started today.

Entry Points Directing Customers Into WhatsApp

Entry points are various online and offline entrances for customers to start a conversation with your business in a private WhatsApp chat experience. 

It’s crucial to leverage as many entry points as possible to get the most value from WhatsApp. 

Entry points allow you to direct more prospects into a WhatsApp chat experience and nurture them at every stage of the funnel. The more high intent audience members you have, the more valuable your audience is. High-intent customers can be targeted with personalized offers and deal alerts. 

Dowload the guide at the top of the page and get access to a WhatsApp Business entry points infographic.

Paid Entry Points

Click to WhatsApp Ads

Click to WhatsApp ads on Facebook or Instagram direct prospects into a one to one chat experience with your business on WhatsApp. When a person interacts with your ad, a conversation with your business will immediately open in WhatsApp. 

The main benefit is that these ads can be easily scaled and get you a massive reach on different platforms, enabling you to drive significant new traffic into WhatsApp. 

whatsapp business audience paid entry point

Google Paid Text Ads

You can run paid text ad campaigns in Google to build awareness of WhatsApp as your new messaging channel among your customers. 

This is the perfect opportunity to drive prospects into a private WhatsApp chat experience in their ready-to-buy moments, when they are actively searching for a product or service in Google. 

Organic Entry Points

Instagram Profile And Stories

There are several ways to place a visible organic entry point on your business’s Instagram profile.

Add your business’ WhatsApp number or a WA.me link to your bio in your profile.   

Create Instagram story highlights on your business’ official Instagram profile with WA.me links that click to WhatsApp. It’s a straightforward and directly visible entry point that you can pin to the top of your profile. 

whatsapp business audience organic entry point

Facebook Profile

Connecting a WhatsApp Business account with a Facebook page provides the option to add a Send Message CTA button.

Place a ‘send message’ CTA or clickable WhatsApp icon on your Facebook profile and enable customers to easily start a private chat conversation with your business on WhatsApp. 

The CTA button is pinned to the top of your Facebook page, providing an easy way to contact your business on WhatsApp. 

Download the guide at the top of the page and unlock images for each entry point. 

Social Media Posts

Offer customers to chat with your brand on WhatsApp to get a discount code. Insert a WA.me link in your post and direct them into your WhatsApp channel. 

You can also use an animated video to make your post more engaging. Social media posts have short visibility but it’s low-hanging fruit you can leverage to grow your audience for free. 

whatsapp business audience organic entry point social media posts

Google Organic SERP Listings

Optimize metadata content on your business’ Contact Us page to rank high for WhatsApp customer care within Google Search (when a user types your contact information or customer support number into the search box). 

Promote your channel organically and invite prospects into a WhatsApp chat experience to answer their questions directly in their ready to buy moments. 

Owned Entry Points

Website Chat Plugin

Embed a WhatsApp entry point into any URL and display it on your website to encourage customers to ask their questions in a private WhatsApp conversation. 

Review monthly traffic analytics to assess best landing pages for targeted placement. Include your WhatsApp number on your home page, customer support page or contact page. 

whatsapp business audience owned entry points

Website WhatsApp Icon

You can embed a WhatsApp logo on the bottom left of your landing pages, which clicks directly to open a conversation in Whatsapp. 

You can also insert your clickable WhatsApp phone number on your home page, maximizing the visibility of your WhatsApp channel. 

whatsapp business audience owned entry point website plugin

Website Contact Us Page

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

whatsapp business audience owned entry point contact us page

In App Promotion on Android or iOS

If your business has a custom app, create an overlay screen within the logged-in customer experience to encourage customer opt-in to the new WhatsApp channel with a clear call to action button. 

Use this entry point to acquire more opted-in customers and start nurturing them with regular updates about the topics they are interested in. 

Email Signature Call To Action

Encourage employees and/or customer service agents to use Wa.me links or surface WA number in email signature lines. 

WA.me links are short URLs that can instantly open a conversation with your business from emails, SMS texts, apps and more. 

With this entry point, you can promote your WhatsApp channel in your emails, allowing customers to switch to instant messaging instead of having to wait hours for an email response.  

Offline Entry Points

QR Code on Packaging

Offline entry points allow businesses to invite customers from offline channels to directly chat with them on WhatsApp. A QR code printed on product packaging, receipts, or other offline advertising makes it easier for people to connect with your business even when they are offline. Customers can simply scan your code to start a conversation with your business in Messenger. 

Customers can easily scan QR the code to connect without having to enter a long product number into their device. 

whatsapp business audience offline entry points outdoor advertising

Launch Strategy

Follow these best practices to grow your WhatsApp Messaging audience faster with entry points.

✅ Map the entry points on this impact/effort matrix. Things to keep in mind are the creative needed and teams involved.

✅ Go after quick wins and low hanging fruit first.

✅ Involve relevant teams at your company as early as possible to avoid delays.

✅ Personalize conversation flows based on the entry points to engage customers more and maximize performance.

✅ Monitor which entry points have biggest impact on audience growth and double down on high performers.

Want to get the most out of your WhatsApp Business channel?

Talk to a conversational marketing expert at Spectrm for free to review your use case. 

 

[Guide] How to Grow and Engage Your Facebook Messenger Audience with Entry Points

grow your audience on messenger

[Guide] How to Grow and Engage Your Facebook Messenger Audience with Entry Points

With over 1.3 billion active users, Messenger is becoming the biggest channel for engaging customers and driving conversions across all stages of the buyer journey. Brands use it to cut through the noise, minimize friction to purchase, and reduce acquisition costs.

But many miss the opportunity to use various online and offline entry points to direct and convert prospects in a Messenger chat conversation. 

Download this guide and discover each online and offline entry point you can use to grow and engage a high intent audience on Messenger. 

The key takeaways:

  • The rise of Messenger for engaging customers
  • The value of growing your audience on Messenger
  • Using paid entry points to grow your audience on Messenger
  • Using organic entry points to grow your Messenger audience 
  • Owned entry points enabling you to grow your audience 
  • Using offline entry points to grow your audience on Messenger

Download the guide

The Rise of Messenger for Engaging Customers

Businesses know that their customers do everything on their phones, including connecting with brands. That’s why messaging on social channels is quickly becoming a major strategic marketing investment for brands. 

It’s official: customers prefer messaging over emails and phone calls. And 85% agree that interacting with a brand via messaging helps build strong relationships with a business. 

With over 1.3 billion active users, Messenger is becoming the biggest channel for engaging customers and driving conversions across all stages of the buyer journey. Brands use it to cut through the noise, minimize friction to purchase, and reduce acquisition costs.

Marketers have woken up to the sales potential of Messenger. But many miss the opportunity to build long term relationships that get recurring value from these high intent audiences.

Key findings from the State of Social Conversational Commerce 2022 report show that messaging is the primary way customers want to communicate with a brand. 

messaging marketing channel stats

The Value of Growing Your Audience on Messenger

The value of building an audience on Messenger is often overlooked. It’s much more than just building better custom audiences for ads. The real value lies in building hyper-specific segments of audiences you can continuously engage and monetize on Messenger. 

How can you do that? 

First, get new prospects into your Messenger bot using the online and offline entry points we have just covered. 

Second, collect and analyze the declared data prospects shared directly with you in chat to identify customer preferences.

Third, use those customer insights to build hyper-specific audiences you can re-engage with recurring notifications about topics they’re interested in. For example, you can send them personalized offers based on their preferences. You can notify them about special discounts. You can hype them up about upcoming shopping events and product announcements.

How to grow your messaging audience on social: 

  1. ACQUIRE & ENGAGE
    Grow your messaging audience via paid ads, organic entry points, owned channels like website and email, and offline channels using QR codes.
  2. AUTOMATE CHAT EXPERIENCE
    After customers engage with entry points, chatbot guides purchase decisions by learning preferences and personalizing customer journeys real-time.
  3. RE-ENGAGE & EXPAND
    Every customer in the messaging app can now be segmented and retargeted personally with push notifications to drive ongoing value.

Growing an Audience on Messenger

Messaging channels, such as Messenger, unlock new opportunities for marketers to connect with their customers. Messenger enables private, one to one conversations. As such, customers are more likely to share their data with businesses in a Messenger chat experience. This data can be turned into valuable insights, allowing businesses to build audiences with hyper-specific segments they can re-engage.

Entry points are various online and offline entrances for customers to start a conversation with a business. Businesses can use these entry points to grow their audience on Messenger by engaging them at different points in the customer journey.

It’s crucial to actively grow your audience with entry points to get the most value from Messenger.

Entry points allow you to get more prospects into your bot and nurture them at every stage of your funnel. And the more high intent audience members you have, the more valuable your audience on Messenger is. The best way to nurture people to become customers is by getting to know them and targeting them with topics that interest them.  

A Messenger bot is a creative way to capture customer insights at a time when data is becoming more and more protected, since you can track every interaction as all insights are at the same place. Using data from conversations, you can get to know your prospects, segment your audience, and optimize your buyer journey. The result is a more personalized experience where customers feel they are receiving more relevant offers. 

You should use all entry points you can to bring people at every stage of your marketing funnel into a direct relationship with your brand so you can later engage and nurture them with recurring notifications.

How to get started with recurring notifications? This checklist shows you how you can launch a recurring notifications engagement strategy in 5 steps.

Paid Entry Points

Digital ad performance is going down. But what if you could invite prospects seeing your ad to talk to your brand and ask their questions directly in Messenger?

Paid entry points include click to Messenger ads on social, search and display that direct prospects into a one to one chat experience with a business on Messenger. 

53% of people have seen a click to Messenger ad and 61% made a purchase after clicking the ad.* 

The main benefit is that click to Messenger ads can be easily scaled and get you a massive reach on different platforms, enabling you to drive significant new traffic into your chatbot.

That’s why paid entry points are mostly used at the first stage of the marketing funnel to acquire new customers. Once these prospects click on the ad and opt in, you can start nurturing them with recurring notifications. 

chart about click to messenger ad

Organic Entry Points

Organic entry points are free entry points to target prospects who are already searching for your products, or following your brand on social. As they might already have an intent to buy from you, it’s a great opportunity to help them move further down your funnel. 

Social Pages. Using a Messenger entry point (e.g., ‘Send Message’ button) on social pages is a free and efficient organic entry point, allowing you to send prospects into a one to one conversation with your brand via one click. 

Private Replies. You can trigger Messenger conversations from Facebook post comments and Facebook/Instagram live comments. Once a prospect comments on a post or live event, you can answer their questions in a one to one chat conversation. 

Instagram Stories. You can insert a link sticker into your Instagram Stories and invite prospects to start a conversation with your brand in Messenger. You can later send them offers based on their preferences and answer any questions in real-time with an automated chat experience. 

Download the guide at the top of the page to get access to an illustration for each entry point. 

Live shopping. With live shopping, you can  instantly interact with viewers and send them from Instagram to a Messenger chat experience. You can also save your videos so customers can continue shopping even if they missed the live broadcast. 

As soon as a customer leaves a comment during your live event, your brand automatically sends them a message on Messenger. Now that the brand has opened this DM channel with the customer, you can use it to funnel the customer into other commerce journeys that they have (or re-engage them later on).

Owned Entry Points

Owned entry points are the perfect opportunity to convert prospects who are already in their ‘ready to buy’ moments. And if customers don’t convert for the first time, they can be re-engaged and nurtured even after they leave your website.

Click to Chat URLs.  Embed a Messenger entry point into any URL and display it on landing pages, newsletters, email signatures and so on, to provide customers with the information they need in high intent moments. 

Send to Messenger Plugin.  Using this entry point, you can enable consumers to opt-in to receive messages from your business on Messenger. It’s a great way to convert website visitors into subscribers and frequent buyers.

Checkbox Plugin. You can display a checkbox on landing pages, like a checkout page, that enables users to opt-in to receive messages from the business in Messenger. This allows you to build a relationship with prospects in high intent moments and follow up if they abandoned their cart. 

Website Chat Plugin. Use website chat plugins on relevant landing pages, such as your homepage, to provide customers with helpful information in high intent moments.

We’re illustrating each entry point with a real-time example in the PDF version of the guide. Get the PDF at the top of the page!

Still with us? You must be really determined to level up your messaging strategy. Read our ungated report to stay up to date with the latest messaging trends.

Offline Entry Points

Offline entry points allow businesses to invite customers from offline channels to directly chat with them on Messenger. Offline entry points can be placed on out-of-home advertising, such as product packaging, receipts, billboards, subway signs and more. 

A QR code printed on product packaging, receipts, or other offline advertising makes it easier for people to connect with your business even when they are offline. Customers can simply scan your code to start a conversation with your business in Messenger. 

By displaying QR codes on out-of-home advertising, such as billboards and subway signs, you can benefit from a massive reach and exposure. This is the perfect opportunity to turn a traditionally non-active entry point (such as billboards) into an active entry point. 

The main benefit of QR codes is that they are super convenient and easy to use. Customers can easily scan the code to connect without having to enter a long product number into their device. And as we all know, a good customer experience drives purchase decisions. 

grow your audience qr code

Launch Strategy

Follow these best practices to grow your Messenger audience faster with entry points.

✅ Map the entry points on this impact/effort matrix. Things to keep in mind are the creative needed and teams involved.

Go after quick wins and low hanging fruit first.

✅ Involve relevant teams at your company as early as possible to avoid delays.

✅ Personalize conversation flows based on the entry points to engage customers more and maximize performance.

✅ Monitor which entry points have biggest impact on audience growth and double down on high performers.

Want to get the most out of your Facebook Messenger channel?

Talk to a conversational marketing expert at Spectrm for free to review your use case.