Resource Type: Academy

The basics of conversational marketing, and how it helps you convert today’s consumer.

How brands can use Facebook Messenger to build direct relationships with their customers that drive sales.

Turn discovery on Instagram into profitable customer relationships by automating DMs with your target audience.

How conversational display ads on Google’s display network drive brand consideration and marketing performance.

How to convert searchers into customers by connecting in moments of need with Google’s Business Messages.

How to scale direct customer relationships by automating one to one conversations on the WhatsApp Business API.

Learn the conversational marketing funnel stages using the ABC framework, from Ads to Bot to Conversion.

Discover how to use chatbot analytics and declared data to optimize conversational marketing performance over time.

Get a blueprint to define the goals of your marketing chatbot and design conversations that convert your customers.

See examples of how leading brands leverage conversational marketing to get results across the customer lifecycle.